NEA Part 1 - Media Language and Representations Analysis.

Wednesday, 13 March 2019 

Post 1 –  How is media language used in 2 media products to create meaning through constructing representations and following genre conventions?

Instructions:

If you chose to do Brief 1:
Choose TWO front covers and TWO double spread articles from educational magazines

              

Magazines:

Layout

Typography

Use of language

Use of images

Key concepts you need to use in your analysis:

Media language.

Stereotypes (positive/negative).

Age, gender, race, nationality.

Questions to help you with your analysis:

• Describe the main characters/people in the media products... E.g. Gender, Age, Race.

There will be both a boy and a girl on the front cover. they will both look like young teens so that the children reading the magazine will be able to relate to them. The boy will be brown and the girl white. 

• Are they represented positively or negatively? What gives you this impression?

Both characters will be represented positively.

• What media language elements are they using to construct these representations? For this, don't just look at the obvious, look at everything around the people too, such as colour of text (magazine), mise-on-scene (video and magazine, online), etc.

it shows young people reading doing typical activities that children would normally want to do such as swimming, climbing trees or more dangerous activities such as parachuting which could influence children to want to read the magazine 

• How do logos and other graphics help construct the brand identity of your chosen products?

it draws the audiences attention and make audiences more familiar with the product produced

• How do the colour schemes help construct the brand identity of your chosen products?

colours draw attention and if specific colours are used then specific types of audiences will be drawn to the products. if the magazine and its colours are used as the theme for multiple magazines by the same company then buyers will associate the colours to the magazine.

• Are there are intertextuality elements that help create meaning?

if a product that can be linked to an idea or theme then intertextuality could create meaning to the products and why they are produced

• What type of shot/music are they using? 

they are using a medium-long shot.

• What connotations do the colours they use have? 

the colours that they used can easily be compared to many of children's favourite colours such as pink, blue, green, orange 

• What does the set represent the time and place of the situation? 

the set of the first cover shows people reading doing typical activities that children would normally want to do such as swimming, climbing trees or more dangerous activities such as parachuting which could influence children to want to read the magazine 

• What does the make-up and hair used say about the characters/models? 

no makeup could suggest that the characters are young and the way the hair is shown could be done in different ways to best suit the audience.

• What does the body language say about the attitudes of the characters/models used?

that they are young which could lead to their target audience (children) to be able to relate to them. 

• What connotations can the type of lighting used in the shot/scenes have? How does it help create representation?

on the cartoon the light is shining directly on the children which could represent the children going out during the day and spending time outside.